The famous brand of soft drink, Coca-Cola, has
created a striking campaign this Christmas, "The cash machine of
Happiness", consisting of a cash machine that allows you to take 100 euros
for free without a credit card.
The only requirement is that the user agrees to
share that money. The machine offers options and suggestions for this purpose, such as giving away diapers, balloons, invitations to the cinema ... but it
leaves the choice to you, simply giving you a red envelope with the cash.
In this campaign, the brand of soda takes as its
starting point the creation of “a bad bank”. At the same time as the birth of the bad bank, "The cash machine of Happiness" was created. A webcam located on the front
of the cash machine records those who come to get money.
The campaign is completed with a video of where some of these people decided to send the money.
This is a good topic to talk about in class:
This is a good topic to talk about in class:
WHAT WOULD YOU DO IN THE SAME SITUATION?
Es bonito ver este tipo de vídeos en los que la gente hace cosas buenas por los demás...
ResponderEliminar¡¡¡La verdad es que en tu blog estoy viendo cosas impresionantes y disfrutando mucho de algunas de tus entradas!!!
Enhorabuena por el blog, Leire!!!